Travel writing based on first-hand experience
The number of top Turkish cosmetics brands is increasing every day. While some brands keep Turkish beauty culture alive with products like cologne and rose water, others stand out with innovative alternatives. This exciting development covers different areas, from skincare to makeup, hair and body care. Turkish beauty culture is becoming more attractive.
Here are 22 top Turkish cosmetics brands that have received Art And Then Some’s approval.
Keep exploring Turkish shopping culture
Because Turkey does not stop at lamps, lokum, and “I guess I’ll buy another evil eye.” These reads dive into fashion brands, beauty names, and Istanbul gift shopping with a bit more taste and far fewer generic souvenirs.
- Turkish fashion brands to know — the labels making Turkish style feel far more interesting than fast fashion copy-paste.
- Where to shop for souvenirs and gifts in Istanbul — for stylish, practical, and genuinely giftable finds across the city.
- What to buy in Turkey — the best gifts and keepsakes, from edible treats to timeless crafts.
- Historic shopping streets and passages in Istanbul — for old-world charm, character, and unique browsing.
- Best malls in Istanbul — where to go for luxury brands, modern shopping, and all-weather retail therapy.
- Where to go cheap shopping in Istanbul — budget-friendly areas for deals, treasure hunts, and lower-key local shopping.
Table of Contents
Top Turkish Cosmetics Brands:
Homemade Aromatherapy
Who founded it? Aslı San Bilgin
Art And Then Some’s pick: Homemade Aromatherapy Rose Body Scrub
Homemade Aromatherapy, founded by Aslı San Bilgin, began its journey in 2012 in a tiny shop in Kuzguncuk. A pioneer in aromatherapy in Türkiye, the brand initially established a significant presence in the natural care sector with pure essential oils and cold-pressed carrier oils. Today, it offers a range of products from skin, hair, and body care to natural cleansing, all containing no additives.
Lalive
Who founded it? Lal Saran
Art And Then Some’s pick: Lalive Mineral Sunscreen SPF 50+
Lalive products are formulated with olive oil sourced from olive trees in Koruoba Village in Assos. As a completely natural skincare brand, Lalive revitalizes self-care routines with products that nourish body and soul.
Herbalist
Who founded it? Niyazi Kurtsan and Meral Kurtsan.
Art And Then Some’s pick: Otacı Herbal Shampoo with 10 Plant Extracts and Biotin
Since 1955, Otacı, inspired by nature and shaped by its pharmaceutical heritage, has been one of the leading brands in Turkish beauty culture. The brand name means someone who heals illnesses by making medicine from plants. In other words, healing is in Otacı’s nature. Recently, new members with formulas strengthened with active ingredients and redesigned packaging were added to the product range.
Soulqin
Who founded it? Prof. Dr. Hüveyda Başağa
Art And Then Some’s pick: Soulqin Youth Serum
Soulqin, a dermocosmetic brand, was founded by Prof. Dr. Hüveyda Başağa, who conducts research in the fields of molecular biology and nanotechnology . The brand’s most important feature is its formulation with a patented ingredient that enhances the effect of quercetin, a powerful antioxidant , on the skin. The product range includes serums, toners, moisturizers, and eye creams.
The Purest Solutions
Who founded it? Alim Ozan Evliyaoğlu and Hazal Evliyaoğlu.
Art And Then Some’s pick: The Purest Solutions Hydrating Gentle Facial Cleansing Gel
The Purest Solutions’ skincare products, formulated with a few essential and effective ingredients, are free of parabens, alcohol, fragrances, and dyes. They are also cruelty-free. The brand recently entered the makeup market with its newly launched foundations.
ADVB
Who founded it? Şeyda Erdoğan
Art And Then Some’s pick: ADVB Trust Me Eyeshadow Palette
Famous makeup influencer Şeyda Erdoğan’s gender-neutral and inclusive makeup brand ADVB stands out with its highly pigmented products. The brand’s collection includes eyeshadow palettes, multi-purpose cream blushes, and lip tints .
Matsu
Who founded it? Çisil Koşar
Art And Then Some’s pick: Matsu Extension Shampoo
Known for its hair perfumes, Matsu offers products for skin, hair, and body care. The use of seaweed in its formulations is one of the features that sets the brand apart. Furthermore, Matsu’s vegan products are not tested on animals.
Cream Co.
Who founded it? Rana Erginbilgiç and Emir Unan.
Art And Then Some’s pick: Cream Co. Hyaluronic Acid & Peptide Serum
Cream Co. has been attracting attention in recent years with its colorful packaging and ingenious ingredients. Its clean, toxin-free, vegan products are not tested on animals. Following its range of skincare products like serums, toners, and moisturizers, the brand has also made its mark in the makeup world with its Glow Tints and 3-in-1 lip balms .
Abtira Garden
Who founded it? Anna Batyra Uçer
Art And Then Some’s pick: Abtira Garden Blush 5% AHA Facial Toner
Founded in 2017 by Anna Batyra, Abtira Garden embraces a minimalist self – care approach. In addition to skin, hair, and body care products formulated primarily with plant-based ingredients, they also offer alternatives such as facial massage rollers, nail brushes, and self-care journals.
Pelcare
Who founded it? Eda Sürücü Kaya
Art And Then Some’s pick: Pelcare Tropical Coco Multi-Use Dry Oil
Pelcare’s plant-based and toxin-free products utilize pure plant waters, cold-pressed oils, plant extracts, vegan actives that support skin structure, and adaptogens . Their product selection includes a variety of options, from plant waters and serums to perfumes and active facial oils.
Urban Care
Who founded it? Selen Yorgun Tavit
Art And Then Some’s pick: Urban Care Expert Series Biotin & Caffeine Hair Tonic
Founded in 2013, Urbancare’s hair and body care products are sulfate, paraben, and silicone-free. The brand embraces a philosophy of respect for nature, animals, and the planet with its vegan ingredients.
Ino Beauty
Art And Then Some’s pick: Ino Beauty Catch Glow Illuminating Moisturizer
Ino Beauty’s collection includes effective products such as a luminous moisturizer, lip and cheek balm , and tinted sunscreen. The products’ prominent ingredient, pure marine collagen, promises a hydrated and radiant complexion.
Lunova Skin
Art And Then Some’s pick: Lunova Gloss Lip Therapy
Staying true to the skinimalism philosophy, which focuses on achieving effective results with essential products, Lunova Skin’s collection includes serum, moisturizer, and lip balm . The products are suitable for all skin types.
Loupe Organics
Art And Then Some’s pick: Loupe Organics Clary Sage, Eucalyptus, Vetiver Deo Roll-On
Loupe Organics, a gender-neutral deodorant brand, uses entirely natural, vegan, and pure ingredients in its formulations. The products, which are aluminum-free and suitable for sensitive skin, are pleasantly scented with organic essential oils. The brand is expanding its product range with a body care collection.
Pure Project
Who founded it? Gözde Tansuğ and Cansın Tansuğ.
Art And Then Some’s pick: Pure Project Ylang Ylang Hand & Body Lotion
Pure Project, founded by chemical engineer Gözde Tansuğ and her daughter Cansın Tansuğ, offers face, hair, hand, and body care products formulated with plant extracts and oils. The brand also has a wide selection for babies and children.
Rosaqua
Who founded it? Naz Erçetin Kocakıran
Art And Then Some’s pick: Rosaqua Pure Rose Water
Rosaqua was founded by Naz Erçetin Kocakıran, one of the youngest members of the Erçetin family, who have been producing rose oil since 1958. The brand’s natural products include options such as perfume, pure rose water, moisturizer, and serum.
Gulsha
Who founded it? Gülşah Gürkan
Art And Then Some‘s pick: Gülsha Pure Rose Water
Gülşah Gürkan, the founder of Gülsha, is a member of a family that has been supplying raw materials such as rose oil to perfume and cosmetics companies since 1965. The roses used in the brand’s skincare products are carefully harvested from rose gardens in Isparta. The products are free of parabens, alcohol, mineral oil, silicone, colorants, and perfume.
So Fly
Who founded it? Sebile Ölmez
Art And Then Some’s pick: So Fly Poff Poff Sponge Makeup Sponge
Founded in 2019 by influencer Sebile Ölmez, So Fly initially made a name for itself with makeup sponges and brushes. It later expanded into the skincare world with products such as sunscreen, serums, moisturizers, essences, and cleansing foams.
Etem Ruhi
Who founded it? Fırat İşbecer and Fatih İşbecer.
Art And Then Some’s pick: Etem Ruhi Fragrant Splash Citrus Blend
Etem Ruhi Bey, who had a passion for different scents and essences, founded a boutique brand with his wife, which was available in various pharmacies in Istanbul until the 1950s. His grandchildren, wanting to keep this legacy alive, revived Etem Ruhi with an innovative interpretation. The brand’s refreshing cologne, with notes of lemon, bergamot, and mandarin, is also very special with its elegant bottle.
Euphrosyn
Art And Then Some’s pick: Euphrosyn Coconut Toothpaste
Euphrosyn promises to offer a new generation of oral care experience with its fluoride-free, sugar-free, gluten-free, artificial sweetener-free, and coloring-free formula. The collection includes toothpastes with coconut, watermelon, passion fruit, strawberry, and mint flavors.
- 2026 Turkey Travel Tips: Useful Things to Know From A Local
- 2026 Turkey Packing List: Essential Travel Items and Tips
- Where To Stay In Bodrum (2026): Best Neighborhood & Top Hotel Picks
- 22 Top Turkish Cosmetics Brands (2026)
- What To Do In Kas Turkey (2026): Places To Visit, Where To Eat & Hidden Gems
